Internet Librarian 2009
Track A – Tough Times Tactics & Tools
A303 – Marketing on the Cheap
Wednesday, October 28 2009
1:30 – 2:30 pm
Also featured in this session: Louise Alcorn & Marcy Phelps
We're All Marketers Now:
Generating People-Powered $upport
Aspen Walker
Douglas County Libraries, CO
Track A – Tough Times Tactics & Tools
A303 – Marketing on the Cheap
Wednesday, October 28 2009
1:30 – 2:30 pm
Also featured in this session: Louise Alcorn & Marcy Phelps
We're All Marketers Now:
Generating People-Powered $upport
Aspen Walker
Douglas County Libraries, CO
In 2008, three groundbreaking works challenged library marketers and advocates to rethink their approach: OCLC's "From Awareness to Funding," Clay Shirky's "Here Comes Everybody," and Seth Godin's "Tribes." Discover how one public library is making the most of pointed, people-powered marketing to increase library support on the cheap. Efforts include patron library story sharing, an ongoing and growing online conversation about the essential community role libraries play, and a new library marketing campaign based on OCLC’s findings. Tools include inexpensive flip cameras, YouTube, Facebook, Twitter, Word Clouds and more.
Clay Shirky's Here Comes Everybody
OCLC's From Awareness to Funding Report
Seth Godin's Tribes
Douglas County Libraries: Larry Adams' Library Story
DouglasCountyIt.com
DCL's Library Story Project Tip Sheet
Library ROI Stats
Douglas County Libraries' Emmy-winning PSA: "Discover Your Library"
Geek the Library
New Jersey Libraries Story Campaign
Orange County Library Videos
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